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News · Equities · MarketWatch · Fri, Sep 25, 2026 5:00 PM

Apple’s expensive new iPhones could be a double-edged sword for the company

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Bernstein analysts suggest Wall Street isn’t properly modeling the extent to which gross margins, a profit metric, could take a hit due to

OpenBook market desk: Bernstein analysts suggest Wall Street isn’t properly modeling the extent to which gross margins, a profit metric, could take a hit due to the rising costs of smartphone components.

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