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News · Equities · MarketWatch · Wed, Sep 23, 2026 8:00 PM

McDonald’s is making a historic bet on chicken — and AI — to bring back customers

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Investors aren’t sold on plans to introduce new McNugget flavors, and an analyst recently noted that McDonald’s has struggled to break through on

OpenBook market desk: Investors aren’t sold on plans to introduce new McNugget flavors, and an analyst recently noted that McDonald’s has struggled to break through on chicken-related innovation.

Why this matters for multi-asset traders

The headline theme is "McDonald’s is making a historic bet on chicken — and AI — to bring back customers". We reframe the story for readers tracking equities, FX majors and crypto liquidity - without copying the original wording.

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This briefing was summarized with automated tools from public reporting by MarketWatch and is general market information, not investment advice. Editorial policy & corrections